1. Always avoid alliteration.
2. Prepositions are not words to end sentences with.
3. Avoid cliches like the plague—they’re old hat.
4. Employ the vernacular.
5. Eschew ampersands & abbreviations, etc.
6. Parenthetical remarks (however relevant) are unnecessary.
7. Parenthetical words however must be enclosed in commas.
8. It is wrong to ever split an infinitive.
9. Contractions aren’t necessary.
10. Do not use a foreign word when there is an adequate English quid pro quo.